Why Presentation Design Agencies are the Best Alternative for Your Business During a Recession
In the face of economic downturns, businesses often look for ways to cut costs and streamline operations. One area that is often overlooked but can provide significant benefits is the outsourcing of presentation design to specialized agencies. This article will explore why presentation design agencies are a superior alternative for businesses, particularly during a recession.
One of the primary reasons to consider outsourcing presentation design is the cost factor. According to the 2021 State of the Industry and Salary Survey Report by the Presentation Guild, the median income for presentation professionals was $78,000 USD, with a median hourly rate of $75 USD1. For businesses, especially small and medium-sized enterprises (SMEs), maintaining an in-house team of presentation designers can be a significant financial burden. By outsourcing, businesses can convert these fixed costs into variable costs, paying only for the services they need when they need them.
Reliability and Expertise
Another key advantage of outsourcing presentation design is the level of expertise and reliability that agencies bring. The same report indicates that only 37% of presentationists have "presentation" in their title2, suggesting that many in-house staff may not have the specialized skills required for high-quality presentation design. In contrast, presentation design agencies are composed of experts in the field, ensuring a high standard of work.
Moreover, the report highlights that 64% of presentationists are focused on presentation design/creation3. This suggests that in-house staff may be juggling multiple roles and responsibilities, potentially compromising the quality and effectiveness of their presentation work. On the other hand, agencies are dedicated solely to presentation design, ensuring a consistent and reliable output.
Adaptability to Remote Work
The COVID-19 pandemic has accelerated the shift towards remote work, with 89% of presentationists now doing most of their work from a home office4. This trend is likely to continue post-pandemic, with many workers preferring the flexibility of remote work. Presentation design agencies, many of which were already operating remotely before the pandemic, are well-positioned to thrive in this new work environment. They can provide seamless service to businesses regardless of location, making them a highly adaptable partner in times of uncertainty.
Access to a Range of Tools
Finally, presentation design agencies have access to a wide range of tools and software. The report shows that while PowerPoint is the most commonly used software, Google Slides and Canva are also gaining popularity5. By outsourcing to agencies, businesses can benefit from the latest tools and technologies without having to invest in them directly.
In conclusion, outsourcing presentation design to specialized agencies can provide businesses with a cost-effective, reliable, and adaptable solution, particularly during economic downturns. By leveraging the expertise of these agencies, businesses can ensure high-quality presentations that effectively communicate their message, all while reducing costs and increasing flexibility.